Final Project - SWOT

“Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446442). A company should always analyze the market and find opportunities that will give them a competitive advantage. Through the SWOT analysis a company’s strengths, weaknesses, opportunities, and threats should be identified and then taken advantage of. At “All In Brewing” Co.where “Deficit Beer” is made our biggest strength is our narrative. It’s an attractive culture to belong to. And if you do not look like the the type of person that is in our ads you most likely want to be by the end of them. But on the flip our market segment could also be our weakness. This could end up being a narrow one and not attract the crowd that is willing to spend money on a craft beer like ours if they don’t buy into our narrative. Our crowd is smart and we have to appear to be a beer for educated people. An opportunity lies in the Las Vegas area for “Deficit” because there are not any craft beer makers that also appeal to a sophisticated, upper middle class market combined. And a potential threat that lies is that there are to many choices in Las Vegas at some bars and restaurants to get noticed on the shelf. And we do not have the marketing power that some bigger and more well known brands have. We will need to watch this and make changes if necessary.“A detailed marketing plan is needed for each business, product, or brand. What does a marketing plan look like? Our discussion focuses on product or brand marketing plans”.(Armstrong/Kotler)(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446442)