Final Project - Distribution

“Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446834) One of our competitive advantages is that we are primarily are local to Las Vegas and caterer to the surrounding areas in southern Nevada, Arizona and California. Although are reach is not far and wide but we can offer a comparable price next to other alternatives. Another form of placement is that we will provide is our bar draft that is serviced and delivered by our very own driver within the Las Vegas metro area. In this way we can garentee quality all the way to the bar and restaurant. And to further extend our reach we will go through the “National Beer Wholesalers Association” (NBWA)(http://nbwa.org)that specializes in delivering choice and value through a regulated system and deals with craft beer brewers.”Producers use intermediaries because they create greater efficiency in making goods available to target markets. Through their contacts, experience, specialization, and scale of operation, intermediaries usually offer the firm more than it can achieve on its own.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446834) This channel of placement should give that edge over or at least an competitive one at the very least.