Final Project - Product

“The company can pursue more product line consistency—or less—depending on whether it wants to have a strong reputation in a single field or in several fields.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/content/12/chapter?page=23&q=product). Although a company’s product mix should have four important dimensions: width, length, depth, and consistency, we feel that the consistency is most important. The reputation that we establish is key and we will concentrate on making a beer that narrows in on a type of person that also enjoys hefeweizens. We feel that there is a market for this type of person. The beer will have distinctively refreshing taste with a naturally cloudy appearance. It will showcase a traditional blend of wheat, malted barley and a subtle hint of coriander and orange peel. This incredibly flavorful beer is easy to drink but is also full of satisfaction. “Companies that market experiences realize that customers are really buying much more than just products and services. They are buying what those offers will do for them.” (Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Printed page 221.) Combine this with the image that goes with the average Deficit beer drinker and you have an experience that does not compare.