Final Project - Business Mission Statment

At “All In” Brewing Co.,LLC where “Deficit Beer” is made we encourage our employees to be forward thinkers by thinking out side the beer-box. We want all of our workers to feel like they are the person that creates and is responsible for the image that represents our customers. Through encouraging our employees to be creative we will help them create the vision for our aspiring customers to follow. “A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/content/7/chapter?page=5&q=Business+Mission+Statement). Our product comes from the foundation of our company, our employees and it is their idea. This mission statement is a document of their creation. This will allow the employees to feel more engaged in the company's goal.