Final Project - Target Market Stragety

When our target customers buy our product they are not only living the dream of an adventurist but they will always be pleased to know that our beer will not let them down. A Deficit beer always has that signature taste of smooth and unfiltered flavor that combines hints of spiced wheat, citrus, coriander and a malty finish. “A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return.” (Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446443) The strategy that we will take is that the narrative is first and foremost. We will start to build the brand on and continue to do throughout the life of the company. An early adoption of our mission statement and by abiding to it will be crucial to our success of this product. The last thing that we want to happen to our brand is to have it over taken by demon customers that don’t fit our market and then demand the quality beer for less. This should also help with the potential threat of to many other beers out in the market. You could drink any beer at the night club but your only cool if you drink ours.“Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly.”(Armstrong/Kotler)(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446443)