Final Project - Promotion

I think probably the most obvious type of promotion for my fresh new beer “Deficit” will be through establishing a good relationship with the type of businesses that my target demographic hang out. I think that the Vegas Night life has one of the trendiest scenes around. What a perfect place to get started, we could, at the product launch, sponsor several nights and events for up and coming talent that is just breaking into the nightlife scene.“The promotion mix is the marketer’s bag of tools for communicating with customers and other stakeholders. All of these tools must be carefully coordinated under the concept of integrated marketing communications in order to deliver a clear and compelling message.”(Armstrong/Kotler) (http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446932) Another way is through the use of direct marketing in several Vegas area weekly publications such as “The Weekly” and so on. “Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446934)