EOC: Week 10: Channels

I think probably the most obvious channels of distribution for my fresh new beer “Deficit” will be through establishing a good relationship with the type of businesses that my target demographic hang out. I think that the Vegas Night life has one of the trendiest scenes around. What a perfect place to get started, we could, at the product launch, sponsor several nights and events for up and coming talent that is just breaking into the nightlife scene. “Success of individual channel members depends on overall channel success, all channel firms should work together smoothly. They should understand and accept their roles, coordinate their activities, and cooperate to attain overall channel goals.”( Armstrong/Kotler)( http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446838) At these events we will have very lovely, young, pretty women handing out free samples of our product in an attempt to leave the impression upon our new customers. Very large banners with brightly colors hung around the venue will go without notice.