Final Project - Objectives

One major objective that “All In Brewery” is to tell our target market our story continually.We will hire not just qualified brew-makers and office staff but they will be hired based on similar personalities. Then we will build a close relationship with our customers through different methods. ”The first three steps in the marketing process—understanding the marketplace and customer needs, designing a customer-driven marketing strategy, and constructing marketing programs—all lead up to the fourth and most important step: building profitable customer relationships.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/content/6/chapter?page=18&q=customer+relationship).One being, free tours at the factory so that customers can see first hand the type of persona that we all share at the company so they can feel at home. Second we will use technology such as 24-7 webcams in our humble factory so that customers can tune in and watch the story of our company culture in real time. Also a monthly podcast that our more engaged customers can download and learn about company culture, brew-making and new innovation and feel like they are a part of us. Interactive web chat-rooms and mobile phone applications with a way for customers to talk to each other and share stories, videos and photos of their adventures with each other. Remember this is about a culture that exist on factory floor as well as out side and in to the consumers world of being a risk-taker or adventurist. Events will be orchestrated by managers that will involve employees with customers.“The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446417). Our major objective and goal is to establish that vision into our customers mind and also have a relationship with them.