Final Project - Implementation Evaluation Control

As a precaution we will have to implement our marketing strategy constantly and modify it if necessary to insure a competitive edge. We will create a marketing department that works closely with bartenders, store owners, brewers in the factory, social media and other forms of interactive media to better understand who are customers are and how we can provide better value with a closer relationship with them.“A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446445). To make sure that we got it right with our analysis of the market, we will need to strategically position ourselves with the needs and wants of our customers be able to accommodate them in a progressive environment. So if the intelligent, educated customers, that we have, move towards being more responsible towards the planet and climate change and will only purchase from companies that align themselves with those types of companies we will need to make that change accordingly. “Strategic control involves looking at whether the company’s basic strategies are well matched to its opportunities. Marketing strategies and programs can quickly become outdated, and each company should periodically reassess its overall approach to the marketplace.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446445). This is an important procedure to follow to help insure the company's future in the beer making industry.