Week 3 EOC: Internet Privacy vs. Market Research

Wow the internet today is amazing! You can get a ton of services and information for free. Or can you? It turns out that many of the top companies across the World Wide Web are tracking us as consumers. “It’s called behavioral targeting—tracking consumers’ online browsing behavior and using it to target ads to them.” Marketing An Introduction ARMSTRONG KOTLER. Websites like dictionary.com and msn.com are using cookies made with “Javascript” to track you. As soon as you visit one of these usefull sites for one of thier services, your computer downloads sometimes one or even up to thousands at a time. After wich these sites now are reported to via the internet-cookie all the sites you like to go to.