Week 8: Creative Content Final Project

Image is everything when we talk about “Deficit Beer”. That's why the look and feel of the product has to say a lot when you glance at it. Remember this has to appeal to the type of individual that thinks differently and always is willing to try something new and exciting. That's why I think that the ads for this beverage will always consist of always the younger attractive group of friends engaged in some activity that is risk taking. Or the ads will consist of the same type of friends hanging out say after a long day of extreme sports or a night out on the town performing in a “Flash Mob” prank and then enjoying the refreshing quality that the product brings them (they will be filling the void). This imagery is meant to entice the viewer in to longing after that life-style even if they are the not that type of person. But when they purchase and drink “Deficit Beer” they will feel like they are that type of individual. This one form of advertisements will be done in a wide range of media from video, print, and web. As for the Bottle and the label, the bottle will be made of glass and will be longer than other beer bottles. It’s long shape is meant to represent the “void” or “deficit” and to grab an eye. It will also be made of clear glass so that it might catch the light as the the person holding it talks with an animated action to their friends about the their many adventures. The label will have a image of a “stock” plummeting downward off of the label and will consist of bright colors like red, yellow and orange.