Final Project - Objectives

One major objective that “All In Brewery” is to tell our target market our story continually.We will hire not just qualified brew-makers and office staff but they will be hired based on similar personalities. Then we will build a close relationship with our customers through different methods. ”The first three steps in the marketing process—understanding the marketplace and customer needs, designing a customer-driven marketing strategy, and constructing marketing programs—all lead up to the fourth and most important step: building profitable customer relationships.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/content/6/chapter?page=18&q=customer+relationship).One being, free tours at the factory so that customers can see first hand the type of persona that we all share at the company so they can feel at home. Second we will use technology such as 24-7 webcams in our humble factory so that customers can tune in and watch the story of our company culture in real time. Also a monthly podcast that our more engaged customers can download and learn about company culture, brew-making and new innovation and feel like they are a part of us. Interactive web chat-rooms and mobile phone applications with a way for customers to talk to each other and share stories, videos and photos of their adventures with each other. Remember this is about a culture that exist on factory floor as well as out side and in to the consumers world of being a risk-taker or adventurist. Events will be orchestrated by managers that will involve employees with customers.“The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446417). Our major objective and goal is to establish that vision into our customers mind and also have a relationship with them.

Final Project - Business Mission Statment

At “All In” Brewing Co.,LLC where “Deficit Beer” is made we encourage our employees to be forward thinkers by thinking out side the beer-box. We want all of our workers to feel like they are the person that creates and is responsible for the image that represents our customers. Through encouraging our employees to be creative we will help them create the vision for our aspiring customers to follow. “A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/content/7/chapter?page=5&q=Business+Mission+Statement). Our product comes from the foundation of our company, our employees and it is their idea. This mission statement is a document of their creation. This will allow the employees to feel more engaged in the company's goal.

Week 9 EOC: Three Great Mission Statements

I think that Carlos’s at “Tangentco” mission statement is probably one of the most beautiful mission statements that I have ever read. The way that he describes the company and its beer make me immediately want to try the product.”Companies must also communicate their value propositions to customers, and what they communicate should not be left to chance.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446931) As I read RBowmanphoto’s mission I get the sense that I can really relate with it. To me it sounds like his company are the type of folks that live right down the road from you if you lived in a small town in Colorado or something. Another is Dan Plums line of beverages.”Some retailers, such as specialty stores, carry narrow product lines with deep assortments within those lines”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/content/16/chapter?page=7&q=variety). with his line of products and assortment flavors it sounds appealing to me and interesting. Choice can sometimes be a good thing if not overdone.

Week 8: Creative Content Final Project

Image is everything when we talk about “Deficit Beer”. That's why the look and feel of the product has to say a lot when you glance at it. Remember this has to appeal to the type of individual that thinks differently and always is willing to try something new and exciting. That's why I think that the ads for this beverage will always consist of always the younger attractive group of friends engaged in some activity that is risk taking. Or the ads will consist of the same type of friends hanging out say after a long day of extreme sports or a night out on the town performing in a “Flash Mob” prank and then enjoying the refreshing quality that the product brings them (they will be filling the void). This imagery is meant to entice the viewer in to longing after that life-style even if they are the not that type of person. But when they purchase and drink “Deficit Beer” they will feel like they are that type of individual. This one form of advertisements will be done in a wide range of media from video, print, and web. As for the Bottle and the label, the bottle will be made of glass and will be longer than other beer bottles. It’s long shape is meant to represent the “void” or “deficit” and to grab an eye. It will also be made of clear glass so that it might catch the light as the the person holding it talks with an animated action to their friends about the their many adventures. The label will have a image of a “stock” plummeting downward off of the label and will consist of bright colors like red, yellow and orange.

Week 7 EOC: The Pitch

Deficit Beer “It’s the only beer that’s ok to enjoy in the morning! “

It has been said that there are some places in the world that it is ok to drink an alcoholic beverage before noon. Those places are few and far between. And here in the US it is considered bad form to enjoy such a drink that early. But not anymore! Deficit is actually the beer that fills the need or void you have after a long night on the town with the crew. Instead of going for that “Bloody Mary” that was not mixed right and will soon give you heart-burn later on, order a Deficit for that always consistently, smooth and unfiltered flavor that combines hints of spiced wheat, citrus, coriander and a malty finish. These elements are carefully combined with the intentions of pairing it with your favorite hearty and yet comforting breakfast food, like steak, eggs and hash-browns.If breakfast is the most important meal of the day then the beverage that accompanies that feast should also be equally as important.

This beer is not for the average beer drinker, yet it is for the type that is into staying out all night and seeing things from a new perspective. The type of person that is always looking for that new adventure or that one night stand The type of individual that goes against the grain of society and is not afraid to challenge the old way of thinking. The traditional ways of doing and thinking seem to be ineffective to you as a progressive person and Deficit Beer is your beer. “Fill the Void with Deficit Beer!”

Week 6 EOC: Me times Three

In the morning and evening there are few things in my bathroom that I am delighted by and that I look forward to using. As I think of each and every task that needs to be done in order for me to take on the outside world, there are only a few that are at the top of my list. Each of these products are not only luxury in my humble opinion but a necessity. If I forget to use only one of these gems before leaving the house for school or work my whole day can be ruined. “A product’s position is the way the product is defined by consumers on important attributes—the place the product occupies in consumers’ minds relative to competing products.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446653) Before the invention of these three men’s grooming essentials I don’t know how anyone got by. The first product on the top of my list is “Prevacid 24 Hr.”. This anti-acid is a must for eliminating that acid reflux that can sneak up on me in the later part of the day. I have tried many other variations of this product and some of which are not very good. They might kick in with in a few hours but they just don’t last like “Prevacid 24 Hr.” “Prevacid” is one that is orderless, tasteless but effective when it comes to making me a happy camper.”To build profitable relationships with target customers, marketers must understand customer needs better than competitors do and deliver more customer value.”(Armstrong/Kotler)(http://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/pages/16446655) Another is “Banana Republic” cologne, I think this fantastic smelling fragrance is crisp, fresh, but yet handsome in its aroma. I love applying this one before I go out on the town I have always received a good reaction from the ladies when I sport this one. Last but definitely not least is my “Gillette Edge” moisturizing shaving gel. The smell of this shaving gel smells like “Andes” mint chocolate. It reminds me of when I use to go to my grandmother’s and she would give all of us grand kids these chocolate candies if we where only good and behaved.

Week 5 EOC: Health Care Reform

When it comes to people and their health it is no laughing matter. Life, liberty and the pursuit of happiness is something we have all heard and know something about as Americans. The word life comes first in that line and we are responsible for our own lives, not government. Besides when the government gets involved, with what private industry can provide in a competitive way, it retards the processes. And when we are talking about people’s lives time is not a luxury we have. When private health insurance companies compete the price of one’s insurance will go down. According to the U.S Census Bureau 201,690 people were covered by private health insurance during the year 2006.
Then there comes the issue of what people fall outside of that group that actually have the need of government health care. Out of the 36,035 total in this document that fall over the age of 65 33,982 are already covered by Medicare or some type government health care. So they there is not really a demand socialized medicine. Less than a third of Males in general fall under the need of such services from the government. And in that same group 120,158 out of 145,689 are covered by some type of health insurance like private health insurance. Actually they are probably less likely to use those insurance policies that they do have. In married-couple families, women were covered mostly by their husbands totaling 187,788 and that rules them out. But the list goes on and on.